An Integrative Project

I'm glad I saw a schedule of what this semester was like, it made me realize we actually all have about two and a half months–not four months to finish.

I have a lot to do, and like I said in our half groups on Thursday, I can't let talking and writing get in the way of working. I feel last semester there were times I was trying to be so careful and so considerate of what I was making, it stopped me from working.

I need to be freer, partly because I think it will help me regain confidence in my work—but also because I can't afford to wait around.

This was the timeline I was thinking of, but it's going to need to be shortened up a bit:

January 6–12
- Redefine keywords,
- Describe tone for logo and advertisements

January 14
- Refine three disparate logos
- Test on various colors

January 19
- Show three logos on example advertisement

January 21
- Feedback on logos and advertisement

January 26
- Select logo (hopefully)
- Refine further
- Create black and white, color and reverse versions

Early February
- Formulate idea for advertisements (type of imagery, color, use of white space, repitition etc.)
- Use earlier research on campus to decide on color and size
- Start half size sketches

Mid/Late February
- Print full size versions of at least three different routes for advertisements
- Get critique on ideas

March
- Finalize advertisements, preferably in a series of three different ads
- Select suggested typeface to be used by the group (preferably that used in the advertisements)
- Begin writing design standards manual

April
- Write succinct creative brief for design standards manual
- Create guidelines for logo usage and advertisement placement
- Print run of the design standards publication and advertisements
- Present to The Roosevelt Institute