Before the Break

What I Discovered
This week has been more about feedback than anything, so I thought I'd talk a bit about a few of the things people pointed to as being successful, and where I plan to go from here.


In terms of a 'general advertisement,' this was most well received. In the other iterations, I tried to be more descriptive, but the sheer amount of information was confusing or hard to read. People pointed out a few things though.

First, there's a way in which the center names should be present, but just not as much as I was making them. Maybe they could float around the tagline, with lowered opacity. Also, people pointed out it may be better if there were multiple tails coming to a single point (like other iterations). It's also necessary to say it's a student group—but to try and do so in a unique way. Maybe "A New Kind of Student Group," something less bland than what's there now. Finally, the tagline works better as thin than thick.

The second image is one of my ideas for focusing in on an individual center.

I think I wanted to have it where it was zooming in on one bubble, making the others smaller. Again I think I erred too far on the side of information (same with the labels over it). People suggested having the center names somewhere else, and simply calling one of them out quietly so it doesn't compete with the overall.

Hannah pointed out, it feels like the tails of these thought bubbles need to come inward slightly somehow, to bring more focus to the overlapping areas. The text within the word bubbles is a bit too crammed as well.

What's Next
I was thinking last night… There will be one day soon when I write "what's next" and I'll realize the class is over, that I'm soon-to-be gone. Such a strange feeling.

For now, I think I've done a good job of exploring a lot of different options within this theme (two weeks, 30 iterations), and by doing all this work—some stuff that I knew might not work even as I was making it—I've been able to start making more concrete decisions.

Between now and Thursday, I'm going to be trying to focus on the two images above. It seems like I've got the symbols and information in the right ball park, now it's important to get all those symbols working properly with one another.

How I Spent My Time
I've spent more and more time hovering over my computer, working in Illustrator, and then exporting things to be printed than I care to really tell. I also started thinking about that postcard next week and what I'd like to have when I meet with Frank.