You'd think at this time in the semester—if you planned accordingly—it should be relatively simple. Yet, todays critique still gave me more to think about. I imagine, next week's critique will give me more yet to think about.
Here are some ideas I heard:
1. Try seven colors, seven word bubbles for the general advertisementBasically, I think I need to take a few final whacks at the posters. My thoughts are, try to get a lot of iterations done between now and Thursday, and then after Thursday I'll have enough comments and criticism to finalize them. I can then focus more specifically on the identity book and website.
2. The statements on the healthcare advertisement became too reductive and a lost a sense of tone
3. Said statements need to group better with the word bubbles (think tints, screens of color, make it slightly quieter)
4. Larger formats seem to be working well, but smaller formats become too congested
5. Think of the 8.5 x 11 pieces of paper as maybe a piece of a puzzle, where you only show a hint of the design
6. Explore vertical formats
7. Explore a Diag board
8. Explore the way the type [the statements] is rendered on the word bubbles
9. Some of the paraphernalia I created is an interesting extension of the posters—the posters still aren't quite there yet.
Here's some work from this past week:
How I Spent My Time
I mainly just tried to come up with new iterations and new ideas, try to better focus my thoughts and best prepare for these last three weeks.
What's Next
It's time to lock in and get this bad-lad done. More progress on the book, more iterations with the poster (think of the white space) more in general. It's going to get very busy, very quickly.
Matt,
ReplyDeleteIt sounds like you received a lot of good feeback from your crit this week. I agree that the tshirt, envelope and letterhead are very interesting extensions of your project, though they seem to have too many word bubbles still. Your use of the white space and cropping in these are what I am most drawn to, which could be utilized more in the posters you have been creating. I am also wondering how you might play with the word bubbles themselves when trying to highlight specific issues. For example, in a comic book, the outer shape or text of a word bubble may change depending on the emotional response, tone, or character of the speaker. These visual cues could be something interesting for you to play with.
However, beyond the new objects on which to show your basic design, I'm not seeing much change or progress here. Maybe you're not posting everything?
Erica